Phones are the lifeblood of any business. As the world becomes increasingly mobile, many businesses have embraced mobile communication as the main method of staying in touch with their customers. Without question, mobile phones are powerful tools and using them as an additional contact point can add a personal touch for service delivery. However, while this allows customers to reach a business owner, or members of staff on the go, relying solely on mobile phones for customer to business communication has some major drawbacks. For one, it is not uncommon for an important customer call to be missed when the person to be reached happens to be in an area with no or poor signal. Even more commonly, phone batteries die. Additionally, some studies suggest that advertising a business with only a mobile contact option can leave customers with the incorrect impression that they’re interacting with a business that’s not well established or professional. Therefore, it is safe to say that any business that is serious about presenting a professional image to its customers and partners should consider using fixed lines and some form of PBX solution to handle incoming calls. Admittedly, this could be a costly endeavor, both in terms of time and money. PBXs are generally complex pieces of equipment and often require expensive consultants to source, configure and manage. These factors make a hosted PBX phone system a viable option for a small business. This solution can deliver the features of a traditional PBX, and present a professional image to customers while not requiring costly 3rd party consultant help for configuration and management. All elements of the service are provided, including phones and equipment for connectivity purposes. Features like auto attendant, call forwarding, and hunt groups are generally included and configured based on an individual customer’s preference or requirements. Hosted PBXs are delivered “as a service”, meaning the business simply pays one low, predictable monthly cost which covers the cost of setup and day to day management of their system. These systems support better inter-department communication, enhance productivity and most importantly, lay a foundation to deliver exceptional customer service. Contact the experts at C&W Business to find out how a Hosted PBX solution can help your business achieve its objectives.